Practice Test

Q1) Which of the following is not direct marketing channel ? Show Answer

Q2) Which of the following is not considered as a Drip Marketing Medium ? Show Answer

Q3) Which of the following force is not a part of Porter's Five Force theory ? Show Answer

Q4) The Six Force Model is a marketing opportunities analysis model, as an extension to _______. Show Answer

Q5) Which of the following is / are Advantage /s of Internet Marketing?
A. Internet marketing is inexpensive
B. Companies can reach a wide audience with a small advertising budget
C. Shoppers can try tangible goods. Show Answer

Q6) Which of the following is not a type of electronic broadcasting media? Show Answer

Q7) Which of the following is not a part of Marketing ? Show Answer

Q8) ________ has the first cereal premium. Show Answer

Q9) ________ is a technique which helps search engines find and rank your site than the millions of other sites in response to a search query. Show Answer

Q10) Where e the brand is organized around values and social needs instead of promoting a specific product is known as _________. Show Answer

Q11) Which of the following is not a market type ? Show Answer

Q12) Which of the following Elements is not measured in Market Mix Modeling ? Show Answer

Q13) What can be defined as a name, term, design, symbol, or any other features that identifies one seller's good or service as distinct from those of other sellers ? Show Answer

Q14) What is cost per rating point ? Show Answer

Q15) What is the advertising that takes a position contrary to an advertising message that preceded it ? Show Answer

Q16) What does DAGMAR stands for ? Show Answer

Q17) Products not associated with a private or national brand name are called: Show Answer

Q18) Who is the End user ? Show Answer

Q19) What are the 4 Ps of marketing ? Show Answer

Q20) What is the Galvanometer test? Show Answer

Q21) An advertising owned and operated by an advertiser, which handles the advertiser's account is known as: Show Answer

Q22) What is an Infomercial? Show Answer

Q23) What can be defined as a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion public relation and direct marketing work together as a unified force, rather than permitting each to work in isolation? Show Answer

Q24) How many main stages in the Product Life Cycle ? Show Answer

Q25) What are the various stages in the Product Life Cycle ? Show Answer

Q26) At least how many elements does the promotional mix include ? Show Answer

Q27) What comprises the promotional mix ? Show Answer

Q28) What is Publicity? Show Answer

Q29) What is the document that is used to guide what questions are to be asked respondents and in what order, sometimes lists the alternative responses that are acceptable? Show Answer

Q30) What are reference groups ? Show Answer

Q31) What can be defined as a specified audience or demographic group for which an advertising message is designed ? Show Answer

Q32) What does UPS stands for ? Show Answer

Q33) What is the advertising that occurs when people share information about products or promotions with friends, peers or relatives ? Show Answer

Q34) What is the space on a web page available for advertising called ? Show Answer

Q35) What is unconventional marketing intended to get maximum results form minimal resources called ? Show Answer

Q36) What is a print or Web advertisement designed to look like a news story ? Show Answer

Q37) What is a traditional model of the purpose and flow of marketing communication and direct sales efforts ? Show Answer

Q38) What are enclosures that are used to relate information as part of an overall advertising campaign ? Show Answer

Q39) What is a partnership between two major brands that results in a joint new product called ? Show Answer

Q40) What is the full form of SEO with respect to the internet ? Show Answer